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Learning Loop Expands Reach with Innovation Ministry Partnership

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Learning Loop's GlobeDock YouTube channel is one of the prominent players in Ethiopia's edtech space, gaining traction with over 450 educational videos tailored for elementary and secondary students.

November 6, 2024
Daniel Metaferiya Avatar

Daniel Metaferiya

Addis Ababa, Ethiopia

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A partnership that looks to accelerate the development of digital education in Ethiopia was signed last week between a local edtech company Learning Loop and the Ministry of Innovation & Technology (MInT). After over a year of creating educational content on YouTube and gaining over 160K subscribers, Learning Loop has recently expanded with a new, adaptable platform.

Their app, GlobeDock Academy, offers an interactive space where teachers, parents, and students collaborate, attracting 50,000 users since August. The platform supports students with lecture videos, notes, ongoing quizzes, and a performance-tracking dashboard.

Blen Binyam, Commercial Manager at Loop Learning, hopes to see the company contribute to improving education standards across the country. She recalled how the YouTube videos gained quick traction despite being limited to tools on the video-sharing platform.

“Education has been neglected in technological growth,” Blen told Shega.

The manager points to the importance of having an intuitive interface that allows seamless tracking of a student’s strengths and weaknesses to help provide constructive feedback.

Users can access the platform by downloading it from the Google Play Store or the App Store. While it provides free tutorials, the complete packet of services becomes available through monthly subscriptions priced at 200 birr.

Ethiopia’s education sector has been the subject of significant attention over the past few years, with university entrance pass rates averaging less than 5%. The Education Ministry has been dipping its toes into tech-based tools to address some of the identified gaps.

During the signing ceremony, the Minister of Innovation & Technology, Belete Mola (PhD), highlighted the importance of collaborations with local tech companies to improve the quality of education in Ethiopia.

The agreement focused on delivering education through digital platforms looks to leverage AI to create personalized learning experiences. It also seeks to align with the current curriculum in the country as part of fostering a sustainable digital education infrastructure.

While several ed-tech companies have sought to introduce a host of products to address issues of accessibility in Ethiopia’s education sector, few have maintained long-term success. However, Learning Loop’s manager, Kirubel Aklilu, remains confident of this company’s prospects. He pointed to the 260,000 students who received digital tutoring on the website to highlight the company’s steadfast growth.