Guest Contribution

Navigating the VPN Maze in Ethiopia for Digital Marketing: When Will the Struggle End?

By Dagmawi Demek As digital marketing grows increasingly competitive, businesses seek innovative methods to connect with their target audience. In

The Rise of Podcasting in Ethiopia

By Dagem Mekonnen The story of Gugut Podcast began in the early months of 2020, amid a significant global rise

Unlocking Ethiopia’s Digital Economy with Super-apps

In November 2022, Elon Musk, the current CEO of Twitter, unveiled his vision of “Twitter 2.0” as an app that

Ethiopia’s Refreshed National Financial Inclusion Strategy Unpacked

The National Bank of Ethiopia has updated Ethiopia’s National Financial Inclusion Strategy, which was developed in 2021. While the official

Ethiopia’s National Digital ID Initiative in the Eyes of a Bank Officer

By Yinebeb Bahru I work as a customer service officer at Awash Bank, Ethiopia’s leading private bank. One day, a

Three ChatGPT Alternatives Ethiopians Can Use

By Yinebeb Bahru In November 2022, OpenAI, an American artificial intelligence (AI) research institute, released ChatGPT. Since its launch, it

Expanding Ethiopia’s Agent Networks Through Innovative Digital Solutions

By Yaa Asamoah Boateng Agent networks play a critical role in the uptake of digital financial services. They make financial

Building Trust in Ethiopia’s E-commerce: The Impact of Verified Sellers

By Dagmawi Demeke In just a few decades, e-commerce has rapidly grown to dominate the business landscape and major economic