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Seifu Alemayehu
With 23+ years of experience, I empower SMEs and startups through strategic leadership, performance management, and organizational health. As a consultant and mentor, I help businesses scale sustainably, optimize team performance, and drive growth.
The Changing FMCG Landscape in Addis Ababa
Corridor development in Addis Ababa brought new roads but also new retail voids. Where markets collapsed, souks returned. We need smarter GTM & RTM strategies to catch up.
By Seifu Alemayehu
Why Many SMEs Stagnate and How to Fix It
A significant barrier to scalability in SMEs is the “One-Man-Show” syndrome, where founders attempt to manage every aspect of the business themselves.
