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05 August 2025
The Changing FMCG Landscape in Addis Ababa
Corridor development in Addis Ababa brought new roads but also new retail voids. Where markets collapsed, souks returned. We need smarter GTM & RTM strategies to catch up. By Seifu Alemayehu30 July 2025
It’s Not Just Rates, It’s Roots: Inside the Psychology of Ethiopian Diaspora Remittances
Formal doesn’t always mean safe especially for Ethiopians who migrated under pressure, without documents, or with stories of institutions that failed them. Trust and kinship usually trump formality. By Eyasu Theodros
