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How a TikTok Following Set the Stage for an E-Commerce Startup in Addis Ababa

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In a city where many e-commerce startups have struggled to survive, a TikTok creator is testing a new model. Ananas blends product reviews, social media demand, and in-house delivery in Addis.

December 17, 2025
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Blen Hailu

Addis Ababa, Ethiopia

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Blen Hailu

Blen Hailu is a member of Shega's Young Professionals Program and an intern at Shega Media. She has a marketing management degree and prior experience in digital media.

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