Dagmawi D. Ambaw

Dagmawi D. Ambaw is a digital marketing manager, business developer, and investment associate. He currently works as a digital marketing manager at Shega, where he also contributes as a guest writer. His professional interests lie at the intersection of digital growth, venture capital, and emerging markets, with a focus on helping investors connect with African startups pursuing viable business models.

All Publications

How Brands Might Have Paid for Your Latest Recommendation from AI

Brands might now pay thousands monthly to be “the best answer” inside ChatGPT or Perplexity. Welcome to the era where AI answers can be engineered and credibility manufactured.

12 May 2025

By Dagmawi D. Ambaw

Ethiopia’s Ride-Hailing Battleground: How Happy Drivers Win Market Share

Working in marketing and constantly relying on ride-hailing apps to get around in Addis, I’ve often questioned the fixation ride-hailing

17 July 2024

By Dagmawi D. Ambaw

Telegram Ads 101: A Beginner’s Guide for Businesses in Ethiopia

For several years now, promoting your brand or products on Telegram channels has been a common practice in the country.

07 July 2024

By Dagmawi D. Ambaw