Ana Mulatu

Click, Apply, Scam: Fake Jobs Make Their Way to Ethiopian Digital Job Portals

Ethiopia’s youth unemployment crisis has become fertile grounds for fake jobs on digital platforms. Verified badges, big promises, small deposits; the traps are sophisticated, but the victims are not.

Ethiopian Trio Build Multilingual AI Assistant to Bridge the Language Gap

A new AI assistant trained in Ethiopia understands local slang, dialects, and culture. Built by three Ethiopian developers, Ras aims to remove the language barrier in accessing AI tools.

How Local Apps Are Guiding Students Through Ethiopia’s Education Reform

As Ethiopia’s universities tighten admissions, students are turning to EdTech apps developed by recent grads to get in the door. This just might be bottom-up innovation at its most relevant.

The Glow-Up Is Real: Ethiopian Creators Turn Beauty Content into Cash

Ethiopia’s beauty business is getting a digital makeover and it’s being driven by TikTok, Instagram, and entrepreneurs with ring lights and bold ideas.

This Ethiopian Engineering Startup Builds Affordable Mobility Aids for Local Use

Aiming for increased access to mobility aids which remain limited and expensive in Ethiopia one local start up, is designing locally made electric wheelchairs and transfer chairs to meet the gap.

Kazana Group’s Smilepay Debuts as Ethiopia’s Latest Licensed Remittance Platform

Smilepay, a Kazana Group portfolio company, just entered Ethiopia's digital remittance market. Licensed by NBE, it is integrated with 29 banks and aims for cross-border payment efficiency.