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Safaricom’s Multibillion Ethiopia Bet Moves Closer to Payoff

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Safaricom’s $2.6B Ethiopia bet is starting to look less like faith and more like foresight. Revenue up 130%. Losses narrowing fast. Pricing power finally emerging.

May 12, 2026
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Daniel Metaferiya

Addis Ababa, Ethiopia

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Daniel Metaferiya Avatar

Daniel Metaferiya

Daniel Metaferiya is a writer, journalist and radio host, with a keen interest in technology. He follows developments in Ethiopia's startup ecosystem closely and is passionate about profiling unique MSMEs.

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