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Love, Live: Ethiopians Are Finding Romance on TikTok Streams

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From 100 viewers to 4,000 per stream, TikTok matchmaking rooms in Ethiopia are exploding in popularity. Real interaction, unscripted emotion, and human connection are pulling audiences.

January 11, 2026

Hasset Abebe

Addis Ababa, Ethiopia

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Hasset Abebe

Hasset Abebe is an intern at Shega Media and part of the Young Professionals Program at Shega. Her passions lie in content writing and digital media. She is also currently a student of Business Administration and Information Systems.

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