Ethiopian E-commerce Platforms in 2020

A snapshot of the E-commerce ecosystem in 2020 highlights a web of start ups and a few companies who have become a mainstay in the sector. Most offer delivery services on top of their retail platforms offering a varied set of products. E-commerce businesses face formidable challenges in Ethiopia partly due to the hefty investments required for a streamlined operation. Many end up going out of businesses within a few years due to mounting costs. The few companies which manage to stay in business for a long time offer a differentiated set of products and services. Authentication of sales, timely deliveries and ease of interface play a major part in the firm's success.