Shega Forensic

Love, Sweat, and No Customers

In Ethiopia’s startup ecosystem, the headlines are often dominated by exciting launches. But what happens after the fanfare fades? The

Subscription Stumble: Ethiopian Ecommerce Platform Berbera Learns Hard Lessons, Seeks Reinvention After Closure

Berbera Market, an e-commerce platform launched in early 2021, has shut down its website and halted all operations. Berbera’s CEO,