Bereket Lakew

CEO of G Media Studios and Co-founder of Lomii and Beemi. Over 10 years of experience in creative direction, user experience, interface design, film production, marketing, and advertising.

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Can Ethiopia’s Live Streaming Boom Move Beyond Stunts?

Live content can be smart, participatory, and monetizable, if creators are given the right tools. In Ethiopia, the next phase of streaming may not rely on spectacle, but on connection.

29 April 2025

By Bereket Lakew